Along with everything else digital marketing related, design and strategy with your call-to-action and boost conversions on your website. Call-to-actions are generally some sort of button that makes you click on it to buy, get something, join a group, sign up, etc. Whatever the goal of the website is, the button will attract users to that to convert on your site. When I say conversions, I mean turning your regular users to customers. So conversions might be sales, signing up for something, downloads, etc.

The new norm for trying to get more conversions and click throughs on your call-to-action is allowing something the customer can get for free. For example, sign up for my email list and receive this free e-book! Offering incentives for your customers, like discounts or promotions. These will drive users to convert and click on that button.

Like everything else related to digital marketing, make it as simple as possible. Believe it or not, successful digital marketing is not easy. Users can lose their appeal to anything in less than a second. If your call-to-action is a download button, and that download takes forever to download, or your landing page takes longer than 3 seconds to load, they are gone. Your conversion isn’t important to them at all. We all have very short attention spans as users, so it’s very important that every page is straight to the point.

Design is also important with these. Color isn’t necessarily as important as you would think though. Just make sure that your color goes along with the primary and secondary colors of your theme. You can always test other colors to see if that works. Typography is important. Your font can be different than that of the theme of the site, but make sure it goes with it. Don’t make it a random font that you thought looked cool and doesn’t go with everything else on the site. Size and placement play a huge role in call-to-actions. You don’t want your button to be huge and right in the middle of everything. Make sure it’s clean and placement goes along with the flow of your site. On your landing page, put it right under the heading text, whether that’s centered or off right or left.

You will also see a lot of buttons in the sidebars. For example, if you want more sign ups for your email list, they have a form field with a call-to-action in the sidebar. Those convert as well.

If you want to talk more about call-to-actions, contact me.

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